A Unique Business Opportunity


When you think of the perfect fitness center, what comes to mind? Do your thoughts turn towards a comfortable non-intimidating workout environment with tailored tech-driven fitness programs that cater specifically to the members’ needs and an inviting lounge area to promote a strong sense of community?

55 Fitness is more than just an exercise facility; it’s also a home away from home where mature adults can improve their overall health and wellness while surrounded by a supportive community of their peers. Our fitness centers focus on the specific needs of Baby Boomers and Older Adults by offering low impact machines, cardio equipment, the bioDensity system, state of the art technology, personal training, group workouts and socialization with their peers. We don’t just build muscles, we build friendships.

Why 55 Fitness?

  • Seniors 55 and over are the fastest growing consumer market with $2 trillion in disposable income spending power.
  • Unique, efficient, low cost, franchise opportunity; $75K Liquid.
  • We offer a streamlined operation; Semi-Absentee.
  • Multi-Unit Development Opportunities.
  • Boutique fitness center; Sites range 3500-4000 sq ft.
  • We work directly with our franchisees within the emerging phase and help you succeed!


The future is here, and it’s happening faster than you think. The over 55 population in America has been on an upward trend for years now with almost 500,000 people turning 55 every year! However this population does not have a fitness center designed for their specific wants and needs. Until Now!

A recent poll found that approximately 95% of individuals 55 and older would prefer to work out in the company of others their own age. This same poll also showed the #1 reason nearly 50% of respondents did not work out was because they are not comfortable in existing fitness centers since they tend to cater towards young adults.

55 Fitness is a revolutionary concept and is unique among current gym and fitness center franchise opportunities.


 55fitness membership
The Lucrative Fitness Industry
  • The fitness industry is growing faster than ever before, with 29 billion dollars spent each year in the US alone.
  • 1 in 5 Americans have at least one membership which means that there are 70 million potential clients just waiting to be reached!
  • The number of boutique gyms has jumped over 1000% between 2010 and 2019.
  • The AGR (average growth rate) for gyms has historically been unaffected by economic downturns and currently stands at 8% - meaning this industry will continue growing rapidly.
The 55+ Demographic
  • The aging population of the US is projected to reach approximately 66 million by 2032, with over 10K people turn 55 in the US every day.
  • 55+ seniors make up 1/3 of the population and are projected to control 70% of all disposable income over the next 10 years.
  • Seniors account for 52% of all consumer spending in the US and spend more on health and personal care than any other age group.
  • Older adults recognize the added value of education and custom-tailored fitness.
Proven Business Model
  • Targets the fastest growing & most affluent market segment
  • Track progress through integrated technology.
  • Features fitness, nutrition programs, and equipment designed specifically for adults 55 and older such as 20-minute predesigned station-based technology driven circuit workouts.
  • Targets the untapped Coed Active Adults demographic.
  • Incorporates peer socialization with health & fitness creating a NEEDED community within the business, improving member retention.
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As a 55 Fitness franchise owner, you need to know that there are people ready and waiting to support you with resources. The comprehensive training and extensive ongoing support we provide fosters not only success in operation but also longevity due to an abundance of knowledge in the industry.

Location, Location, Location

Our expert team will guide you through the entire process, from site selection to lease execution, to find the ideal site for your 55 Fitness studio. We’re here with a helping hand and an open ear for any questions that arise along the way!

Construction & Design Help

Construction and design is a complicated process that can be overwhelming for many people. We’ll guide you through the entire build out process from approved layout and general construction to interior design, music, and technology. Enjoy the simple build out and small footprint!

Sales & Marketing Guidance

Enjoy comprehensive and ongoing sales training, monthly calls, and expert guidance from pre-sale through to Grand Opening and into sustainability. The minute you execute your franchise agreement, the marketing of your studio begins, with personalized support to ensure you generate maximum leads.

Recruitment Support

We understand your team will be at the core of your studio’s success. 55 Fitness will provide assistance hiring and developing the most qualified instructors, general manager, and sales team.

Financial Qualifications

Single-unit Franchise Agreement

Multi-Unit Development Agreement

Liquid Capital: $75,000
Net Worth: $300,000
Total Investment:
$116,964 - $442,081

Liquid Capital: $300,000
Net Worth: $1M
Total Investment:
$241,964 - $567,081*

* based on 3 location multi-unit development agreement

Ready to start your 55Fitness franchise?